Released on = January 23, 2007, 4:08 pm

Press Release Author = LightsAndKnives.Com

Industry = Accounting

Press Release Summary = Fresh on the heels of a successful overseas launch, Moppel
flexible LED lights are set for their U.S. market introduction. LightsAndKnives.Com
is the first American distributor of this year's hit consumer product.

Press Release Body = Portland, Oregon - January 22, 2007 - LightsAndKnives.Com, a
Portland, Oregon based online retailer of discount LED lights and personal knives,
has begun to sell their full line of Moppel flexible LED lights through their
secured website. Dubbed "flexible lights with a personality," Moppels come in ten
styles and can operate from three or more power sources. Resembling flexible human
or animal stick figures, Moppel users can bend them, shape them, or stick them just
about anywhere. After a successful test run in Europe and Australia, Moppels are now
ready to invade the American marketplace.

"We're excited about being the first distributor in the U.S. of the popular Moppel
flexible LED light characters," stated Rob Willhite, Business Development Manager of
DLK at LightsAndKnives.Com. "Moppels are both fun and practical, something that the
whole family will want to collect."

The Moppel family now consists of ten characters including the original three legged
Moppel. With three options for a power source, Moppel characters can be placed just
about anywhere as they are able to run on batteries, through an automobile power
jack, or by plugging in to your computer's USB outlet. Each Moppel is embedded with
a warm LED light that is perfect for reading, working on the computer, operating as
a nightlight, for use as a flashlight, or just for fun.

"There are now ten Moppel characters, so we are selling the entire collection
through our online store. The original Moppel is joined by his friends Helper,
Snake, Dino, Space, Genius, Mars, Flexman, Driver, and Spaceman. All Moppels come
with magnetic hands and feet while some also have attachable suction cups for
additional usage options, " explained Willhite.

As with all products sold on the LightsAndKnives.Com website, each Moppel character
is being offered for sale at an attractive discount.

"We sell discount LED lights and knives, therefore Moppels will be sold below the
prevailing retail rate with shipment available to virtually any address in the
world," said Willhite. "Customers will obtain additional savings by choosing to go
with our preferred shipper which is UPS."

About LightsAndKnives.Com

LightsAndKnives.Com is a leading online retailer of discount LED lights and knives.
Based in Portland, Oregon, the company offers LED lighting options for general,
professional, tactical, and outdoors use as well as kitchen cutlery, Puma knives,
and hunting and fishing knives.

For more information about LightsAndKnives.Com, please contact Rob Willhite at (800)
964-3901.

Contact Info:
Rob Willhite, Business Development Manager of DLK
LightsAndKnives.Com
Portland, OR 97208
Phone: (800) 964-3901
Email: rob@lightsandknives.com
Web: http://www.lightsandknives.com

Web Site = http://www.lightsandknives.com/moppel.php

Contact Details = Rob Willhite||PO Box 2031||Portland ,
97208||$$country||||800-964-3901||rob@lightsandknives.com||http://www.lightsandknives.com/moppel.php